Video for e-shop
Video for e-shop: how to increase sales with video If you have an e-shop and are not yet using video, you are losing customers. The statistics are clear – a product with video sells better, the customer trusts it more, and spends more time on the page. In today's online world
Video for e-shop: how to increase sales with video
If you have an e-shop and are not yet using video, you are losing customers.
What is video for an e-shop
Video for an e-shop is any short visual content that helps sell a product online. The customer views it directly on the product page, in an advertisement, in an email, or on social media.
Among the most used formats are:
- Product video – shows the appearance, functions, and real-world use of the product.
- UGC video – authentic video from a real user or creator.
- Review video – evaluation of the product in practice.
- Unboxing video – first impressions after unboxing.
- Comparison video – shows the difference between products.
- Video ad – short format for online campaigns.
All these types help the customer understand and believe more quickly why the product is the right one.
Why every e-shop should have video content
An e-shop that uses videos has on average:
- 80% higher conversion rate,
- 50% longer time spent on the page,
- and up to 2–3× higher engagement on social media.
Because video:
- simplifies decision-making,
- builds trust,
- shows the product "in action",
- and appears authentic – not like an advertisement.
Video is the fastest way to convince a customer that the product is really worth it.
UGC videos: the future of e-shop marketing
The biggest trend in e-commerce today is UGC videos (User Generated Content). These are authentic videos from ordinary people – customers or creators – who use the product and show it in a real-world environment.
Why they work:
- they appear natural and trustworthy,
- they are short but convincing,
- they perform better in ads,
- they have lower costs than traditional production.
Brands that use UGC videos in their e-shops and ads report significantly lower CPC (cost per click) and higher ROAS (return on ad spend).
Where to use video in an e-shop
- On the product page – video shows how the product looks, moves, or functions.
- On the homepage – a short intro video builds trust and emotion.
- In emails – video increases open rate and click-through rate.
- In ads (Meta, TikTok, YouTube) – ideal for UGC videos or short spots.
- On social media – videos create interaction and support organic growth.
One well-produced video can be used across all channels, saving time and budget.
How a video for an e-shop is created
At UGC.sk we help e-shops get videos that sell, not just show. The entire process is simple:
- Briefing – you tell us which products you want to present.
- UGC creator selection – we find a suitable person according to the target group.
- Video creation – the creator shoots a natural video according to the brief.
- Editing and optimization – cut, subtitles, format for social media.
- Delivery of outputs – finished videos ready for the e-shop and ads.
Result: authentic videos that look real – and work great.
Which e-shop videos earn the most
| Video Type | Goal | Performance |
|---|---|---|
| UGC review | Trust and conversion | ⭐⭐⭐⭐⭐ |
| Product demo | Function explanation | ⭐⭐⭐⭐ |
| Unboxing | Emotion, first impression | ⭐⭐⭐⭐ |
| Product comparison | Rational decision-making | ⭐⭐⭐ |
| Short video ad | Click and purchase | ⭐⭐⭐⭐⭐ |
The best strategy is to combine multiple types – review videos on product pages and UGC ads in campaigns.
Benefits of video for e-shop
- Increases sales and conversion
- Builds customer trust
- Reduces return rates (thanks to better information)
- Improves SEO – Google prefers pages with video
- Increases time spent on the website
- Provides content for social media and ads
Video and performance measurement
Every video can be measured just like an ad. Key metrics are tracked:
- CTR (Click-Through Rate) – click-through rate,
- CPC (Cost per Click) – cost per click,
- CR (Conversion Rate) – number of orders,
- ROAS (Return on Ad Spend) – return on investment.
UGC videos for e-shops practically have 2–4× higher CTR and lower customer acquisition costs than classic banners.
Conclusion: video as the engine of e-shop sales
An e-shop without video today feels like a store without a salesperson. Video gives the product life – it shows how it works, what it offers, and why the customer needs it.
If you want your e-shop to appear trustworthy, modern, and sell more, UGC.sk will help you create videos that engage your customers and turn clicks into orders. We will provide you with authentic content from creators who know how to create a video that sells.