UGC – How to Get Started: A Simple Guide for Brands and Creators

UGC (User Generated Content) is shaking up marketing today.

The question is: How to get started with UGC if you are a brand or a creator who has never done anything like it before?

Here is a clear step-by-step guide.

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If You Are a Brand: How to Get Started with UGC Marketing

Define Your Goal

What do you want to achieve with UGC content:

• increase sales?
• improve brand trust?
• have more content for ads?

Without a goal, there is no strategy.

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Choose a Product Suitable for UGC

Not every product is suitable. The best ones are those that:

• have a visual effect (cosmetics, accessories, home products),
• solve a real problem (cleaning, health, care),
• or are easily demonstrable in 20–30 seconds.

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Find UGC Creators

You can look for them yourself – but it's easier through an agency like UGC.sk, which:

• has vetted creators (men and women),
• takes care of coordination and quality,
• ensures that the resulting videos are exactly according to your brief.

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Prepare a Simple Brief

The creator needs to know:

• what the goal is (brand awareness, sales, review),
• what the tone of voice is,
• what type of video you want (unboxing, testimonial, lifestyle),
• what the required lengths and format are (Reels, TikTok, Shorts).

A short, clear brief = fast production without misunderstandings.

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Test What Works

You don't need 10 videos right away. Start with 2–3 UGC videos, run ads, and monitor:

• CTR (click-through rate),
• watch time,
• CR (conversion rate).

Then scale the best videos or adjust the hooks.

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Build Your UGC Library

Brands that work with UGC long-term have a content bank - videos that rotate in campaigns and continue to deliver results.

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If You Are a Creator: How to Get Started as a UGC Freelancer

Learn What UGC Means

It's not influencer marketing. A UGC creator does not create for their audience, but for the brand. The brand buys the video to use it in its advertisements.

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Shoot a Few Test Videos

Choose products you already have at home and:

• shoot a review (testimonial),
• show product usage,
• create an unboxing or “before/after” video.

This way, you will create a portfolio that showcases your style.

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Improve Your Video Basics

You don't need professional equipment. But pay attention to:

• lighting (daylight by a window is best),
• clear sound,
• vertical format (9:16),
• naturalness in expression.

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Apply as a UGC Creator

On UGC.sk, you can send samples of your work and participate in campaigns for brands. This will give you:

• paid collaborations,
• experience,
• and the opportunity to earn long-term with content.

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Create Your Personal “UGC Style”

Some creators are humorous, others appear serious, others are emotional. Find a style that comes naturally to you – that's what brands will remember.

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Why UGC is Worthwhile for Both Sides

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How UGC.sk Helps Both Sides Get Started

At UGC.sk, we connect brands with creators so that collaboration is:

• fast,
• simple,
• and beneficial for both sides.

Brands get content that sells. Creators get fair compensation and stable assignments.