Creation of an advertising video
Creation of an advertising video: how marketing is changing in the era of UGC. An advertising video was once the domain of large brands with high budgets. It was filmed in a studio, with actors, a director, and a crew. The result was a polished spot that looked professional, but fewer and fewer people truly b
Creation of an advertising video: how marketing is changing in the era of UGC
An advertising video was once the domain of large brands with high budgets. It was filmed in a studio, with actors, a director, and a crew. The result was a polished spot that looked professional, but fewer and fewer people truly believed it.
What exactly is an advertising video?
An advertising video is a visual format designed to attract attention, evoke emotion, and convince the viewer of the value of a product or service. It can take various forms – from a short spot to a product video, to storytelling or a lifestyle clip. Its goal is to sell – not always directly the product, but often an idea, a brand, or a way of life that the customer can identify with.
Why classic production loses its effect
Traditional advertising videos are visually impressive, but today's viewer perceives them as "advertising," and therefore automatically trusts them less. People want to see reality – how a product works in everyday life, how other customers use it, and what they really think about it.
Research shows that:
- up to 90% of people make decisions based on online recommendations from others,
- UGC content has a 4× higher CTR than classic advertising posts,
- and up to 85% of consumers consider UGC more trustworthy than professional photos or videos.
Creation of an advertising video via the UGC approach
Modern marketing uses UGC as a natural form of advertising. Instead of actors, videos feature real people, instead of studio scenes – authentic environments. Such videos appear relaxed, natural, and most importantly, credible.
This provides brands with content that can be immediately used in ads on TikTok, Instagram, Facebook, as well as in organic communication. The biggest advantage is that UGC videos are cheaper, faster to produce, and often achieve higher performance than classic spots.
How the creation of a UGC advertising video proceeds
At UGC.sk, we make the entire process hassle-free for the client:
- Project brief – you specify what type of content you need (e.g., review video, unboxing, product presentation).
- Creator selection – we choose a suitable UGC creative based on the target audience, gender, communication style, and product.
- Filming – the creator produces an authentic video according to the brief.
- Delivery of the finished video – you receive a file ready for immediate use.
- Use in campaigns – you can use the videos unlimitedly – in ads, organic content, and on your website.
When is it worthwhile to choose UGC instead of classic production?
UGC advertising videos are ideal if:
- you want to test new products or campaigns,
- you need more video variations for A/B testing,
- you don't have a large budget for studio production,
- you want to appear authentic and natural,
- you target a younger generation who trusts real people more than brands.
Conversely, classic production still has significance for large brand spots, where image and visual experience are paramount. However, the best results come from a combination of both – professional video for the brand and UGC for performance campaigns.
Conclusion: Authenticity sells
Times have changed. Customers no longer want "perfect" ads, but real stories and real people. Therefore, creating an advertising video today means finding a balance between quality and authenticity – and that's precisely what UGC brings.
If you are looking for content that appears natural but also sells, UGC.sk is your reliable partner. We will take care of the entire process – from idea to finished videos that you can deploy in advertising in just a few days.